The Challenge
Taco Bell needed to deepen brand relevance with Indian Gen Z, while driving real-world footfall to newly launched stores in priority cities — all without diluting the global brand's distinctive voice.
Our Approach
- High-cadence Gen Z-native social content
- Tiered influencer programme across food and lifestyle creators
- Geo-targeted performance media around new store catchments
- Always-on community management with brand-voice consistency
How We Executed
01
Phase 1 — Cultural Listening
Trend mapping, creator landscape audit, content pillar definition.
02
Phase 2 — Content Engine
Weekly editorial calendar, reels-first production, influencer activation waves.
03
Phase 3 — Performance Push
Geo-targeted footfall campaigns synchronised with store launches and seasonal moments.
The Results
0%
Lift in social engagement
0M+
Users reached via influencers
0
Cities activated
↑
Store visit metrics in active markets
"
The team's creative campaigns and data-driven approach significantly boosted our brand engagement and customer acquisition.
— Taco Bell, Food & Beverage (QSR)