The Challenge
SCGJ needed to drive awareness and programme enrolment among youth across Tier 2 and Tier 3 India — a fragmented, multilingual audience under-served by traditional digital channels.
Our Approach
- WhatsApp-first outreach to a mobile-first audience
- Regional influencer partnerships in priority states
- Vernacular social creative tailored per language market
- Localisation of all programme content and applications
How We Executed
01
Phase 1 — Localisation
Content translation, vernacular creative, regional influencer scouting.
02
Phase 2 — WhatsApp Outreach
Broadcast architecture, opt-in flows, automation for FAQs and applications.
03
Phase 3 — Scale
Expansion across additional states with targeted social and influencer waves.
The Results
0K+
Target youth reached
0
States activated
0%+
WhatsApp engagement rate
↑
Programme enrolment enquiries
"
Professional, dedicated, and results-oriented. InnovXpert helped us achieve our outreach goals beyond expectations.
— SCGJ, Education & Skills Development