Apollo Pipes
300% lift in qualified B2B enquiries in 6 months
The Challenge
Apollo Pipes operated in a deeply traditional, offline-first B2B sector. Their digital presence was generating effectively zero qualified enquiries, their website wasn't converting, and their LinkedIn was inactive — leaving meaningful market share on the table to faster-moving competitors.
Our Approach
- Website redesign optimised for B2B lead capture
- LinkedIn-first content programme targeting procurement and project decision makers
- Always-on SEM targeting commercial-intent search terms
- Performance creative tailored to industrial buyer personas
How We Executed
Month 1 — Discovery & Strategy
Stakeholder interviews, competitor audit, persona mapping, full digital strategy blueprint.
Month 2 — Build & Launch
Website rebuild, LinkedIn programme launch, SEM account architecture, analytics & attribution setup.
Month 3+ — Scale & Optimise
Weekly creative iteration, content cadence ramp, budget reallocation toward winning channels.
The Results
InnovXpert transformed our digital presence with innovative strategies that delivered exceptional results. Their expertise in B2B marketing is unmatched.
— Apollo Pipes, Infrastructure & Manufacturing